Posts tagged ‘Twitter’

New Promoted Tweets

A new thing is going to start popping into your Twitter stream whether you’re ready for it or not! The “new thing” is Twitter’s new ad campaign called “Promoted Tweets”. These are really just advertisements disguised as “promoted tweets”.  According to AdAge and The New York Times, the campaign will allow businesses to “insert themselves into the Twitter stream and rise above the noise” (Mashable).

The Promoted Tweets will just start out in searches, but will soon be seen in Twitter.com streams as well as in “third party apps” like Tweet Deck and Tweetie (Mashable).

Companies who are going to start using the Promoted Tweet are Starbucks, Bravo, and Virgin America (Mashable).

Below is an example of a Promoted Tweet from Starbucks:

Image from Mashable

April 12, 2010 at 10:18 pm Leave a comment

Widgets and Badges

Chapter 9 of A Survival Guide to Social Media and Web 2.0 Optimization (by Deltina Hay) explains the differencebetween widgets and badges.

Widgets are snippets of code that can be used to syndicate content (RSS feeds), or to add interactive features that you can add to your blog or website.  These interactive features are usually fun and engaging applications comparable to “apps” on an iPhone. Widgets include clocks, countdowns, weather, etc.

On blogs a widget can be added to a sidebar to show a search bar, allow people to get the RSS feed, see archives, blog comments, etc.

A badge is usually an icon or logo that has a link back to a source, which serves as a way of displaying one’s membership or presence in the community on the Social Web.  On my blog, I have badges from Facebook, Scribd, Linkedin and PROpenMic.  Each of these are images that when clicked on will take you to the website that I am a member of.

My twitter icon is also a badge, however the twitter stream showing my latest tweets is a widget since it pulls information from a profile that I’m connected to.

Both widgets and badges are useful because you can show people visiting your site or blog where else you “are” in the Social Web.  You can also add interactivity by adding widgets if it is appropriate to your site.  Adding RSS is a widget that is very useful because it allows people to read your blog without having to check it every day.  Also, you can add widgets at the end of posts that would enable people to share it to other sites like Twitter, Digg, or Facebook. This would greatly increase your presence in the Social Web.

April 1, 2010 at 2:29 pm Leave a comment

One Week of Twitter

Last week for our Public Relations Writing class we were assigned to create a Twitter account and use it to follow our classmates and various PR professionals.  I already had created an account when I started taking Professor Nixon’s classes so I continued on with the rest of the assignment which was to send out 20 “tweets” and also respond to five of our classmates “tweets”.

I enjoyed this assignment so much!  First, I think that it provided a great introduction to students who do not know much about TwitterTwitter is an extremely useful tool in engaging relationships, asking questions, getting answers, and especially networking.

In our field, public relations, I believe that Twitter will be invaluable, if not necessary when trying to accomplish various things.  For example, I have had to do a project recently where it was necessary to use a “Twitter Search” in order to see what the masses were saying about a company/product I was researching.  I’ve also used Twitter to reach out to authors whose books I am reading and reviewing for classes and many of them have responded back to me.  Most of the people on Twitter use it as a tool to engage with others so they generally like for you to “follow them” or even “mention” them and get in contact with them.  This is great for me as I am currently looking for advice often and will be on the job hunt soon.

This past week was great because so many of my classmates were involved with Twitter.  I could see what they were “tweeting” about and even felt like I could share funny or interesting things that were PR related and they would see them.  Often I feel like I am posting interesting links and they are not being seen by anyone in particular.  This past week when I posted a question or a link to something followed by our hashtag (#PRCA3330) I would sometimes get a comment or an answer back.

I loved this assignment and I sincerely hope that my classmates will stick with Twitter so that we may stay connected.  I understand that Facebook is a fun social networking site that is easy to update your status, post photos and message your friends, however I believe Twitter can be used as a more professional platform for students especially in the public relations field.

I will certainly continue using my account to follow Professor Barbra Nixon and my classmates, as well as to follow the top trending topics, and  Professor Nixon’s suggested list of PR professionals.

*Click follow me (above) to follow me on Twitter

February 27, 2010 at 9:05 am 2 comments

Kevin Smith vs. Southwest Airlines

February 13, 2010 is the day that started “The War of Tweets” between Kevin Smith and Southwest Airlines.

Kevin Smith, actor and director, had been seated in a plane bound for Burbank, California.  He had purchased two tickets for his own comfort on an earlier flight but opted to get on an earlier flight and sit in one seat.

Before the plane could take off a flight attendant name Suzanne approached Smith and told him that the pilot, Captain Leysath, was concerned for the other passenger’s safety and that Smith was a “safety risk” even though Smith fit in the seat with both arm rests down.  This was all in accordance with Southwest Airline’s “customer of size policy“.  I’m not sure whether that policy was explained to Smith on board the plane or not.

Basically Southwest Airline’s “customer of size policy” says that a passenger must be seated safely and comfortably with both armrests down.  I guess on that flight, either Suzanne or Captain Leysath did not think that Smith was.

After being escorted off the plane, Smith launched a full-on social media attack on Southwest including over 200 tweets (to his 1.6 million followers), a long podcast and posts to his blog.

Most of the tweets are inappropriate and vicious.  Fortunately Southwest Airlines has been extremely apologetic about the situation even though it is seemingly not their fault! The company has issued about a dozen tweets directly to Kevin Smith and has apologized for any mistreatment.  Customer Relations even attempted calling Smith and posted an apology to their blog.

Mashable calls their actions commendable, and I for one agree!

February 24, 2010 at 1:51 pm Leave a comment

Foursquare

Foursquare is a location based service (LBS) that is being used by people as a new social network app on cellular phones.  If you go to the app’s website at foursquare.com, you can view a short “howcast” that informs you how to use foursquare and reap all of its benefits.

The howcast says all you will need is a foursquare, a cell phone, and a passion for exploration!  All you need to do is connect with your friends via Facebook or Twitter and log in when you arrive at various locations throughout your day.  Once you arrive at your location, Foursquare will recognize where you are based on your GPS location.  Don’t worry if the place you are at isn’t on Foursquare, you can add it in later.  The purpose of Foursquare is to “check in” so that you can gain points at a location and earn badges and maybe one day become “mayor” of that location.  In addition, you can see what others are saying about the places around you, and if they are enjoying that place or if it is one you should avoid.

Foursquare is a great tool for businesses because they can offer rewards to serious customers.  Business owners can place advertisements on Foursquare that are available only to Foursquare customers.  Also, once you have received enough “badges” or become mayor of a location, the business often thanks you by giving you free merchandise for being such a loyal consumer.

There have been some problems with LBS however.  Whenever you have an app that advertises where you are (and it is away from home) trouble is sure to follow.  There was a site launched recently called “PleaseRobMe”.   The site showed many people’s Foursquare “posts” and Twitter users “tweets” and started a public outrage.  The website currently says “Raising awareness about over-sharing”.  They argue that they were not promoting threats or violence, they were showing how easy it was to see when people were away from their homes.

Perhaps it is not wise to be telling a large audience when you are “checking in” somewhere other than your home address.  People may be watching you do so, because the people at “PleaseRobMe” were!

February 23, 2010 at 6:30 pm Leave a comment

Social Media: Helping Change the Fashion Industry

I was browsing through Mashable reading some of their articles, and I found this article on “5 Ways Social Media Changed Fashion in 2009“.  I thought this article was so interesting because I started out as a Fashion Merchandising major in college.  Now that I am a Public Relations major and am interested in the role that social media plays within public relations I have started thinking that it would be fun to manage a Twitter account or a blog for a company.

Anyways I just found this article which showed that social media has been almost groundbreaking in the fashion industry and ties in nicely with what we are currently studying and discussing!

February 13, 2010 at 2:58 pm 4 comments

Most Companies Don’t Have a Social Media Policy- PRCA 3030

I was just on Twitter and found, thanks to @Mashable , a study that says “Manpower employer services found that only 29% of companies in the Americas have a ‘formal policy regarding employee use of social networking sites.'”

A different study was done a few months ago by Mashable saying that more than 50% of companies block websites like Facebook, Twitter, or Myspace,  but that is done mostly to keep productivity levels up.

The “formal policy” is designed more to ensure that an employee doesn’t publicly slander the company.

February 3, 2010 at 1:39 pm Leave a comment

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