Posts tagged ‘Social networking’

Delicious and Helpful?

I have an account with the site Delicious which is a social bookmarking site.  This site is actually great for me because this semester I am in two classes which require me to blog.  As part of the blog we are required to write “pr connections” which are basically anything we see on the Internet that translates into something we are doing in class.  Another aspect of blogging is writing blog comments.  For our blog comments we are to write on other student’s or professional’s blogs and keep a list of the comments on our blog.

This is where a site like Delicious comes in handy for me.  Whenever I may be thinking of where to look for a “PR connection” I can look at my social bookmarks and see what sites I have visited before that were helpful to me.  For instance I have marked Mashable and Hubspot and a few others as well that provide great stories about social media.

For blog comments I often look to professional’s blogs in the industry and see what they are writing about.  I have marked Brian Solis, Deirdre Breakenridge, Todd Defren’s Pr-Squared and Richard Laermer’s Bad Pitch Blog. It’s then easy to go to their blogs, read what they have written, and write comments to them.

Delicious allows you to organize your social bookmarks into categories.  I’ve organized mine into different “classes”, “school”, “blog”, etc.  I think that a site like Delicious is a good idea for college students to use because it helps to keep organized.  For example, if you are trying to go back and search for an Internet source that you used to write a paper you could easily find it if you placed it amongst your social bookmarks.  Also, if you have several students working on a group project using a site like Delicious would allow you to check to see what each person is doing and what sites they are using.

In our class for example, if other students were wondering where I got my information on new facts about social media they could check my Delicious account and see that I often visited Mashable.  They could also see that for my blog comments I often read the blogs of Breakenridge, Solis and Defren.

To connect with me over Delicious check out my account and maybe we can share sites!

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March 27, 2010 at 7:17 pm Leave a comment

One Week of Twitter

Last week for our Public Relations Writing class we were assigned to create a Twitter account and use it to follow our classmates and various PR professionals.  I already had created an account when I started taking Professor Nixon’s classes so I continued on with the rest of the assignment which was to send out 20 “tweets” and also respond to five of our classmates “tweets”.

I enjoyed this assignment so much!  First, I think that it provided a great introduction to students who do not know much about TwitterTwitter is an extremely useful tool in engaging relationships, asking questions, getting answers, and especially networking.

In our field, public relations, I believe that Twitter will be invaluable, if not necessary when trying to accomplish various things.  For example, I have had to do a project recently where it was necessary to use a “Twitter Search” in order to see what the masses were saying about a company/product I was researching.  I’ve also used Twitter to reach out to authors whose books I am reading and reviewing for classes and many of them have responded back to me.  Most of the people on Twitter use it as a tool to engage with others so they generally like for you to “follow them” or even “mention” them and get in contact with them.  This is great for me as I am currently looking for advice often and will be on the job hunt soon.

This past week was great because so many of my classmates were involved with Twitter.  I could see what they were “tweeting” about and even felt like I could share funny or interesting things that were PR related and they would see them.  Often I feel like I am posting interesting links and they are not being seen by anyone in particular.  This past week when I posted a question or a link to something followed by our hashtag (#PRCA3330) I would sometimes get a comment or an answer back.

I loved this assignment and I sincerely hope that my classmates will stick with Twitter so that we may stay connected.  I understand that Facebook is a fun social networking site that is easy to update your status, post photos and message your friends, however I believe Twitter can be used as a more professional platform for students especially in the public relations field.

I will certainly continue using my account to follow Professor Barbra Nixon and my classmates, as well as to follow the top trending topics, and  Professor Nixon’s suggested list of PR professionals.

*Click follow me (above) to follow me on Twitter

February 27, 2010 at 9:05 am 2 comments

PRCA 3030: No More Scantily Clad Britney Spears During the Super Bowl?

For the past 23 years, Pepsi has aired commercials during the Super Bowl.  This year however, Pepsi is taking a very different marketing approach.  I just finished watching a video on CNN.com that details Pepsi’s decision to switch advertising approaches.  Chief Marketing Officer of Pepsi, Jill Bearud, says, “It was not in the spirit of what we were trying to accomplish this year,” referring to producing multi-million dollar commercials.  Beraud later says that “Social networking enables you to have a relationship with your consumers.  In the past it’s always been about brands talking to consumers.  This is really a dialogue, and that’s whats new.”

Instead, Pepsi is using social media to launch the “Pepsi Refresh Project“.  Through this project, the public can suggest various causes and charities to which Pepsi will donate roughly $20 million dollars.

Richard Laermerauthor and CEO of RLM PR, was quoted saying that “They’re (Pepsi) probably getting more attention for not doing the Super Bowl ad than they would have for doing the Super Bowl ad”.

If Pepsi likes the results they get with their new methods, then the world will no longer be seeing this:

February 5, 2010 at 3:41 pm 2 comments

Most Companies Don’t Have a Social Media Policy- PRCA 3030

I was just on Twitter and found, thanks to @Mashable , a study that says “Manpower employer services found that only 29% of companies in the Americas have a ‘formal policy regarding employee use of social networking sites.'”

A different study was done a few months ago by Mashable saying that more than 50% of companies block websites like Facebook, Twitter, or Myspace,  but that is done mostly to keep productivity levels up.

The “formal policy” is designed more to ensure that an employee doesn’t publicly slander the company.

February 3, 2010 at 1:39 pm Leave a comment

TOW 4: Definition of Social Media in 140 Characters or Less- PRCA 3030

Adam Vincenzini wrote on his Twitter and blog and asked people for their definition of “social media” in 140 characters or less.  Below are a few examples of what definitions people gave and why I think that they are great definitions of social media.

  1. @NadiaSaint Social media is communicating with – rather than talking to – a target audience. It’s about respect, context and (above all) common sense.
  • I think that Nadia used an interesting phrase in her definition, “communicating with, rather than talking to a target audience”.  That is what social media means to me, communicating with people rather than talking “at” someone.
  1. @dbreakenridge Social media means listening carefully and learning to share valuable information that bonds people and builds strong relationships     (Deirdre embodies this definition as well as anyone, a great example for many)
  • Deirdre Breakenridge has clearly defined Social media for me by saying that by engaging in social media you learn to build relationships.  I think that is what people are doing by using and maintaining blogs and Twitter accounts without realizing it.  The information they are putting out is connecting them with others and by doing so is bonding them to others and helping to build relationships.
  1. @EmilyCagle Adapt, answer, broadcast, collaborate, communicate, connect, create, engage, follow, lead, learn, listen, question, share
  • I liked Emily’s definition because she was giving all the different ways in which social media can be used.  It can be used to engage, lead, follow, share, etc.
  1. @SuzieLin SM is all about interacting & engaging to build relationships.  It allows the world to connect & facilitates the exchange of info & ideas.
  • I liked Suzie’s definition because she explained how social media can be used to “facilitate” the exchange of information and ideas.  I think that often this is why social media is used.  Whenever I check my twitter people have posted interesting articles they have found or reviews of a product, and this is definitely an example of an exchange of information.

My definition of social media in 140 characters or fewer would be as follows:

  • SM is defined as social interaction using primarily web based technology that allows people to learn, inform, and communicate with others.

February 3, 2010 at 11:33 am 1 comment

PRCA 3030:PR Connections- Are There Only 15 Million Active Twitter Users?

Today I read an interesting blog post entitled Are There Only 15 Million Active Twitter Users? I found it very interesting that a large percentage of the existing Twitter accounts (25%) do not even have followers, and an even larger percentage (40%)  have never issued a single tweet.  I found this blog entry to be very interesting to those who use Twitter and are watching it grow.  

January 27, 2010 at 12:09 pm 1 comment


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