Posts tagged ‘richard laermer’

Delicious and Helpful?

I have an account with the site Delicious which is a social bookmarking site.  This site is actually great for me because this semester I am in two classes which require me to blog.  As part of the blog we are required to write “pr connections” which are basically anything we see on the Internet that translates into something we are doing in class.  Another aspect of blogging is writing blog comments.  For our blog comments we are to write on other student’s or professional’s blogs and keep a list of the comments on our blog.

This is where a site like Delicious comes in handy for me.  Whenever I may be thinking of where to look for a “PR connection” I can look at my social bookmarks and see what sites I have visited before that were helpful to me.  For instance I have marked Mashable and Hubspot and a few others as well that provide great stories about social media.

For blog comments I often look to professional’s blogs in the industry and see what they are writing about.  I have marked Brian Solis, Deirdre Breakenridge, Todd Defren’s Pr-Squared and Richard Laermer’s Bad Pitch Blog. It’s then easy to go to their blogs, read what they have written, and write comments to them.

Delicious allows you to organize your social bookmarks into categories.  I’ve organized mine into different “classes”, “school”, “blog”, etc.  I think that a site like Delicious is a good idea for college students to use because it helps to keep organized.  For example, if you are trying to go back and search for an Internet source that you used to write a paper you could easily find it if you placed it amongst your social bookmarks.  Also, if you have several students working on a group project using a site like Delicious would allow you to check to see what each person is doing and what sites they are using.

In our class for example, if other students were wondering where I got my information on new facts about social media they could check my Delicious account and see that I often visited Mashable.  They could also see that for my blog comments I often read the blogs of Breakenridge, Solis and Defren.

To connect with me over Delicious check out my account and maybe we can share sites!

Advertisements

March 27, 2010 at 7:17 pm Leave a comment

PRCA 3030: No More Scantily Clad Britney Spears During the Super Bowl?

For the past 23 years, Pepsi has aired commercials during the Super Bowl.  This year however, Pepsi is taking a very different marketing approach.  I just finished watching a video on CNN.com that details Pepsi’s decision to switch advertising approaches.  Chief Marketing Officer of Pepsi, Jill Bearud, says, “It was not in the spirit of what we were trying to accomplish this year,” referring to producing multi-million dollar commercials.  Beraud later says that “Social networking enables you to have a relationship with your consumers.  In the past it’s always been about brands talking to consumers.  This is really a dialogue, and that’s whats new.”

Instead, Pepsi is using social media to launch the “Pepsi Refresh Project“.  Through this project, the public can suggest various causes and charities to which Pepsi will donate roughly $20 million dollars.

Richard Laermerauthor and CEO of RLM PR, was quoted saying that “They’re (Pepsi) probably getting more attention for not doing the Super Bowl ad than they would have for doing the Super Bowl ad”.

If Pepsi likes the results they get with their new methods, then the world will no longer be seeing this:

February 5, 2010 at 3:41 pm 2 comments


Follow me on Twitter

PROpenMic

I'm a member of PROpenMic

Calendar

October 2017
M T W T F S S
« Apr    
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

Click here to see my Documents on Scribd

Btn_blue_122x44