Posts tagged ‘publicist’

Miss California USA in Desperate Need of New Publicist

If you think you can handle it, below is a video of a Miss California contestant expressing her views against gay marriage.  (My thoughts below)

Vodpod videos no longer available.

This video begins by telling us that Ms. Lauren Ashley is at a publicist’s office in Downtown L.A.  Fortunately for that publicist no names were mentioned.  This girl obviously has had no coaching what so ever in being in front of a camera or even people for that matter.  She has beliefs and opinions and that’s ok, while some may not agree with her she is entitled to her opinion.  The problem is that she is representing an area of California and she cannot even form the words to complete a sentence!

The girl is an embarassment not only to pageants, which I have never been a part of or particularly been fond of, but honestly to her “publicist” and Beverly Hills.  I think that the former Miss California they interviewed seemed lovely but even she could not compensate for the mess that had just spoken before her.  Someone needs to assist that woman with her camera skills before the pageant in November. PR firms in California? This woman needs YOU!

March 2, 2010 at 12:16 pm 1 comment

What Makes a Story Newsworthy?

There are several basic components of what qualifies as “news”.  Publicists must be familiar with these characteristics in order to write news releases that will move past the media gatekeepers and get published.  These components include but are not limited to, timeliness, prominence, proximity, significance, human interest,unusualness, and newness.  One of the most important aspects may be timeliness since news by definition, must be current.

A publicist can make an article timely in various ways.  First, is to announce something when it first happens.  An example would be the announcement of an organization’s new CEO, or the launch of a new product.  A second way to make something timely would be to provide additional information to an event or situation that is already being covered.  For example during the Olympics, after Shaun White had won his gold medal, reporters continued talking about his win by mentioning his childhood or interviewing him after the medal stand.  A third tactic would be to relate an organization’s product or service to another event that has national recognition and interest.  For example, Kimberly-Clark publicized its toilet paper during halftime of the Super Bowl.  The company used Mike Ditka and an essay contest, “Share Your Cloggiest Moment.”

A good way to get media coverage is to have a “star” attend a grand opening of an organization’s event.  Movie stars, rock stars, and professional athletes do draw media attention, but other types of celebrities can draw attention as well.  For example, a hospital, clinic or shelter can get first-page coverage if a governor or even a mayor, pays a visit.

Another component of news is proximity.  Surveys have shown that generally news releases that are considered acceptable to media gatekeepers are those that have a local angle.  Hometowners are stories that are customized for an individual’s local newspaper emphasizing the local angle in the first paragraph.  Whenever possible the PR writer should attempt to “localize” information.

Another component of news is significance.  Any situation that can affect a substantial number of people is significant.  For example, Harvard recently released a study that said that people who drink “soda” gain an extra 15 pounds per year.  However, keep in mind when judging significance you must not only know how many people will be affected, but also who will be affected.

People love reading about other people.  This is called human interest and it is another component of the news.  Human interest is not restricted to celebrities.  An article may focus on a woman with aids detailing her experience with a sordid clinic and people would rather listen to her story in her own words rather than seeing bar charts showing the state’s decreasing funding for public healthcare clinics.

Newness is another component of what makes news.  New products or services should be written about in a news release.  For example, Apple’s iPod and iPhone generated thousands of articles and blog posts when they were first introduced.

**Some facts/definitions from Public Relations Writing and Media Techniques- 6th Edition by: Denis L. Wilcox

February 16, 2010 at 9:14 am Leave a comment

PRCA 3330- Blog Comments

Part of our assignment of creating and maintaining a blog for Professor Barbara Nixon’s PRCA 3330 Public Relations Writing course, is to comment on other’s PR blogs.  We are to keep a running list of comments throughout the semester following these guidelines:

  • Comment # (keep a running list)
  • Title of blog post you commented on, followed by the author’s name
  • Hyperlink to the blog post
  • Date of your comment
  • Your complete comment (copy and paste)

#1   Dan Santow’s 4th Annual Proofreadapalooza (from Dan Santo’s blog Word Wise)
Posted by: Kelseyeh.wordpress.comJanuary 29, 2010 at 01:05 PM

I thought that this blog entry was very helpful. I am currently taking a Public Relations writing course and we’re working on grammar and little things before we move on to actually writing press releases and things like that. These little tips and pieces of advice are things that no one usually thinks of but are so helpful. For example, having a clean desk? A messy environment for me can easily distract from the task at hand. I also thought the part about proofing not reading was interesting. How when you read you subconsciously fix the mistakes. I had never thought about it like that. Avoiding interruptions and giving myself enough time are my two biggest problems. I am first and foremost a procrastinator but I have improved immensely in that area, however I do get easily distracted with other social media like Facebook or Twitter or even email while trying to sit down and write or proofread. I will try to work on this though. Thank you for ideas.

#2  “4 Reasons That Writing Blogs Can Enhance Your Executive Job Search”- by Heather Eagar
Posted by: Kelsey On: 2/4/2010 2:41:33 PM

Heather, “4 Ways that Writing Blogs Can Enhance Your Executive Job Search” was a great blog entry for me.  I have just created a blog as an assignment for a class and it is encouraging to read a post that details why a blog can help you further your career.  I have actually already followed some of your advice and joined LinkedIn and linked my blog to my profile so that would-be employers can see my blog and give me feedback or advice.  I think that it is a great idea to show a company physical evidence of something on your resume, for example news releases or blog entries.  Thanks for the great post!

#3 Tiger Woods” by Allie Harrington
March 4, 2010

Allie,
I do think that he is moving in the right direction as well. He has shown some remorse or at least acknowledgment of his actions by apologizing and going to therapy. However, I think his apology was too little too late. I think that his publicists and PR team should have pushed for a statement, announcement, or something months ago when this event first occurred.
The public has been hearing tons of stories from various mistresses including text messages, video, photos, etc. and Tiger Woods has been almost “defenseless” the whole time. He has not once said he is sorry, or denied any allegations.
I realize that it is some people’s opinion that this is a private matter between Tiger and Elin, but I think that it became public the second Tiger crashed his car into the tree outside his house and a media circus developed. Where was his statement when there was speculation that Elin beat him up or that he was on drugs that night? Or where was his statement of apology when more than 10 women came forward claiming to be in a relationship with him and that they could provide evidence?
I just think he (and maybe his publicity team) could have done better to diffuse the situation!

January 29, 2010 at 3:11 pm Leave a comment


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