Posts tagged ‘Facebook’

Widgets and Badges

Chapter 9 of A Survival Guide to Social Media and Web 2.0 Optimization (by Deltina Hay) explains the differencebetween widgets and badges.

Widgets are snippets of code that can be used to syndicate content (RSS feeds), or to add interactive features that you can add to your blog or website.  These interactive features are usually fun and engaging applications comparable to “apps” on an iPhone. Widgets include clocks, countdowns, weather, etc.

On blogs a widget can be added to a sidebar to show a search bar, allow people to get the RSS feed, see archives, blog comments, etc.

A badge is usually an icon or logo that has a link back to a source, which serves as a way of displaying one’s membership or presence in the community on the Social Web.  On my blog, I have badges from Facebook, Scribd, Linkedin and PROpenMic.  Each of these are images that when clicked on will take you to the website that I am a member of.

My twitter icon is also a badge, however the twitter stream showing my latest tweets is a widget since it pulls information from a profile that I’m connected to.

Both widgets and badges are useful because you can show people visiting your site or blog where else you “are” in the Social Web.  You can also add interactivity by adding widgets if it is appropriate to your site.  Adding RSS is a widget that is very useful because it allows people to read your blog without having to check it every day.  Also, you can add widgets at the end of posts that would enable people to share it to other sites like Twitter, Digg, or Facebook. This would greatly increase your presence in the Social Web.

April 1, 2010 at 2:29 pm Leave a comment

One Week of Twitter

Last week for our Public Relations Writing class we were assigned to create a Twitter account and use it to follow our classmates and various PR professionals.  I already had created an account when I started taking Professor Nixon’s classes so I continued on with the rest of the assignment which was to send out 20 “tweets” and also respond to five of our classmates “tweets”.

I enjoyed this assignment so much!  First, I think that it provided a great introduction to students who do not know much about TwitterTwitter is an extremely useful tool in engaging relationships, asking questions, getting answers, and especially networking.

In our field, public relations, I believe that Twitter will be invaluable, if not necessary when trying to accomplish various things.  For example, I have had to do a project recently where it was necessary to use a “Twitter Search” in order to see what the masses were saying about a company/product I was researching.  I’ve also used Twitter to reach out to authors whose books I am reading and reviewing for classes and many of them have responded back to me.  Most of the people on Twitter use it as a tool to engage with others so they generally like for you to “follow them” or even “mention” them and get in contact with them.  This is great for me as I am currently looking for advice often and will be on the job hunt soon.

This past week was great because so many of my classmates were involved with Twitter.  I could see what they were “tweeting” about and even felt like I could share funny or interesting things that were PR related and they would see them.  Often I feel like I am posting interesting links and they are not being seen by anyone in particular.  This past week when I posted a question or a link to something followed by our hashtag (#PRCA3330) I would sometimes get a comment or an answer back.

I loved this assignment and I sincerely hope that my classmates will stick with Twitter so that we may stay connected.  I understand that Facebook is a fun social networking site that is easy to update your status, post photos and message your friends, however I believe Twitter can be used as a more professional platform for students especially in the public relations field.

I will certainly continue using my account to follow Professor Barbra Nixon and my classmates, as well as to follow the top trending topics, and  Professor Nixon’s suggested list of PR professionals.

*Click follow me (above) to follow me on Twitter

February 27, 2010 at 9:05 am 2 comments

Facebook Page May Get Betty White onto SNL

According to an article posted on Mashable.com, Betty White may make an appearance this Saturday on the popular television show, Saturday Night Live.  A Facebook page, created by Dan Matthews on December 29, 2009, has 426,734 fans (as of 2/22/2010).  Betty White was not involved in the creation of the page, but implied that she would be willing to host the show.

February 22, 2010 at 5:47 pm 1 comment

Most Companies Don’t Have a Social Media Policy- PRCA 3030

I was just on Twitter and found, thanks to @Mashable , a study that says “Manpower employer services found that only 29% of companies in the Americas have a ‘formal policy regarding employee use of social networking sites.'”

A different study was done a few months ago by Mashable saying that more than 50% of companies block websites like Facebook, Twitter, or Myspace,  but that is done mostly to keep productivity levels up.

The “formal policy” is designed more to ensure that an employee doesn’t publicly slander the company.

February 3, 2010 at 1:39 pm Leave a comment

PRCA 3330- Blog Comments

Part of our assignment of creating and maintaining a blog for Professor Barbara Nixon’s PRCA 3330 Public Relations Writing course, is to comment on other’s PR blogs.  We are to keep a running list of comments throughout the semester following these guidelines:

  • Comment # (keep a running list)
  • Title of blog post you commented on, followed by the author’s name
  • Hyperlink to the blog post
  • Date of your comment
  • Your complete comment (copy and paste)

#1   Dan Santow’s 4th Annual Proofreadapalooza (from Dan Santo’s blog Word Wise)
Posted by: Kelseyeh.wordpress.comJanuary 29, 2010 at 01:05 PM

I thought that this blog entry was very helpful. I am currently taking a Public Relations writing course and we’re working on grammar and little things before we move on to actually writing press releases and things like that. These little tips and pieces of advice are things that no one usually thinks of but are so helpful. For example, having a clean desk? A messy environment for me can easily distract from the task at hand. I also thought the part about proofing not reading was interesting. How when you read you subconsciously fix the mistakes. I had never thought about it like that. Avoiding interruptions and giving myself enough time are my two biggest problems. I am first and foremost a procrastinator but I have improved immensely in that area, however I do get easily distracted with other social media like Facebook or Twitter or even email while trying to sit down and write or proofread. I will try to work on this though. Thank you for ideas.

#2  “4 Reasons That Writing Blogs Can Enhance Your Executive Job Search”- by Heather Eagar
Posted by: Kelsey On: 2/4/2010 2:41:33 PM

Heather, “4 Ways that Writing Blogs Can Enhance Your Executive Job Search” was a great blog entry for me.  I have just created a blog as an assignment for a class and it is encouraging to read a post that details why a blog can help you further your career.  I have actually already followed some of your advice and joined LinkedIn and linked my blog to my profile so that would-be employers can see my blog and give me feedback or advice.  I think that it is a great idea to show a company physical evidence of something on your resume, for example news releases or blog entries.  Thanks for the great post!

#3 Tiger Woods” by Allie Harrington
March 4, 2010

Allie,
I do think that he is moving in the right direction as well. He has shown some remorse or at least acknowledgment of his actions by apologizing and going to therapy. However, I think his apology was too little too late. I think that his publicists and PR team should have pushed for a statement, announcement, or something months ago when this event first occurred.
The public has been hearing tons of stories from various mistresses including text messages, video, photos, etc. and Tiger Woods has been almost “defenseless” the whole time. He has not once said he is sorry, or denied any allegations.
I realize that it is some people’s opinion that this is a private matter between Tiger and Elin, but I think that it became public the second Tiger crashed his car into the tree outside his house and a media circus developed. Where was his statement when there was speculation that Elin beat him up or that he was on drugs that night? Or where was his statement of apology when more than 10 women came forward claiming to be in a relationship with him and that they could provide evidence?
I just think he (and maybe his publicity team) could have done better to diffuse the situation!

January 29, 2010 at 3:11 pm Leave a comment

PRCA 3030: TOW 3- Is social media monitoring ethical?

The TOW this week is whether or not social media monitoring is ethical and to provide commentary and discussion on both sides of the issue.

I think that a company or business has the right to go on the Internet and monitor what blogs or twitter is currently saying about them.  There are plenty of resources available for them to do so and using them would give them a competitive advantage.  Groundswell says “if you can’t beat them join them.”  This means if your company cannot keep up with the negative reviews being written about them then it can create a blog or Twitter, or Facebook page for itself and start connecting with customers and answering questions.

I also think that a company should monitor its employee’s social media.  I don’t think that it is professional to have an employee from a commonly known company (ex. Subway, Chick-fil-A) have pictures on their Facebook or MySpace of underage drinking.

The other side of the issue is what a company should not do, and that apparently is “ghost blogging”. Jason Falls wrote an interesting blog post about what ghost blogging is.  The post stemmed from a talk he had given recently.  Falls criticized ghost bloggers by saying, “Transparency is key in social media. Ghost writers are the opposite. The biggest problem is getting found out. You run the risk of being disingenuous. It intimates that you have something to hide.” Apparently a portion of the audience in attendance of lecture were writing blog posts for other companies, and were afraid they were included in his definition and were angry he was calling what they were doing unethical.

Falls is saying that a blog should not say that it was authored by the President of the ABC network, unless he actually wrote it.  Often, companies will hire others not to take notes and then post the blog for them (as a copywriter or editor would do), but to actually write a post and put it under their name.  This would be fine if it was coming from “The ABC Company” but it is not okay since it is coming from “President            ” from the ABC Company.

January 28, 2010 at 4:26 pm Leave a comment

Topic of the Week 2:Haiti. PRCA 3030

Today I read an article on CNN detailing not only the destruction caused by the earthquake that hit Haiti’s capital Port au Prince, but also the amount of donations that relief organizations have received from concerned citizens.  What surprised me the most was not how much people were giving, but the forms in which they were giving.  Now more than ever people are donating through online sources and texts.

The 7.0 magnitude earthquake hit Port au Prince on Tuesday, January 12th2010.  By that Thursday, the American Red Cross had already succeeded in raising $3 million dollars through text messaging.  Those numbers had doubled Friday morning.  The Red Cross upon hearing of the tragedy in Haiti set up donations through text where people could text “HAITI” to 90999 and $10 would be donated. By Friday morning, “Red Cross” was among the top 10 most popular topics on Twitter.

Celebrities also caused a media craze by donating their status’s to the relief efforts.  Lindsay Lohan, Adam Lambert, Ben Stiller, and Wyclef Jean all tweeted asking for donations to be sent to Haiti.

Craigslist posted a list of relief sites with links where people could donate.  Many Facebook users also responded quickly to the tragedy in Haiti and created groups where people could show their support.  The largest reached over 170,000 people.

More than half of the donations received by the Red Cross have been donated from online sources.  The Red Cross has it’s own blog, it’s own online newsroom, as well as it’s Flickr, Facebook, and Youtube accounts.

January 17, 2010 at 11:24 am Leave a comment


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