Posts tagged ‘ethics’

Be My Guest Ashley London

For the second week in a row my topic of the week will be posted by a guest blogger of my choosing.  This week I chose to post something from fellow class member, Ashley London’s blog.  Ashley is also a student in Barbara Nixon’s Social Media for PR class, and she has done a series of posts filed under the category of “PR Connections” about “The Big Shockers in Advertising”.  I found each of these posts interesting and sometimes hard to swallow.

The following post is directly from Ashley’s blog.  After reading this one, I suggest you go to Ashley’s blog and read the other posts in the series. Enjoy!

The Big Shockers in Advertising: Part #4 by: Ashley London

PETA (People for Ethical Treatment of Animals) is a company that stands for the “rights” of animals around the world. Their main focuses include animals in factory farms, laboratories, in the clothing trade and also in the entertainment industry. Recently the have started a new campaign to push people to become vegetarians.

The name of the campaign is the “Save the Whales” campaign. This campaign has nothing to do with actually saving a whale. The whale in this case is referring to people, more specifically overweight people. Their underlying slogan to the campaign is “Lose the Blubber. Go vegetarian.” There has been a big stir in the media about this campaign, numerous amounts of people are taking this ad to be offensive.

I think that there is a reason for people to cause an uproar about the campaign because it is really a very unethical campaign. The funny thing is the PETA’s name states that they stand for ethics and even though it is for animals, I feel it should be respected for everyone. But aren’t humans animals too in a sense?

When asked about the new campaign and its controversy a spokesperson from the campaign states that they feel that animals don’t understand what is being done to them and they need someone to speak for them while on the other hand humans are able to defend themselves and can understand. They feel that this ad is not to be taking offensively but if it is then people can do something about it. My question for PETA is if you are going to offend humans on earth and then you upset them….who will be with you to save the animals?

You can contact Ashley London at her blog or on Twitter.

April 20, 2010 at 11:45 am 5 comments

PRCA 3030: TOW 3- Is social media monitoring ethical?

The TOW this week is whether or not social media monitoring is ethical and to provide commentary and discussion on both sides of the issue.

I think that a company or business has the right to go on the Internet and monitor what blogs or twitter is currently saying about them.  There are plenty of resources available for them to do so and using them would give them a competitive advantage.  Groundswell says “if you can’t beat them join them.”  This means if your company cannot keep up with the negative reviews being written about them then it can create a blog or Twitter, or Facebook page for itself and start connecting with customers and answering questions.

I also think that a company should monitor its employee’s social media.  I don’t think that it is professional to have an employee from a commonly known company (ex. Subway, Chick-fil-A) have pictures on their Facebook or MySpace of underage drinking.

The other side of the issue is what a company should not do, and that apparently is “ghost blogging”. Jason Falls wrote an interesting blog post about what ghost blogging is.  The post stemmed from a talk he had given recently.  Falls criticized ghost bloggers by saying, “Transparency is key in social media. Ghost writers are the opposite. The biggest problem is getting found out. You run the risk of being disingenuous. It intimates that you have something to hide.” Apparently a portion of the audience in attendance of lecture were writing blog posts for other companies, and were afraid they were included in his definition and were angry he was calling what they were doing unethical.

Falls is saying that a blog should not say that it was authored by the President of the ABC network, unless he actually wrote it.  Often, companies will hire others not to take notes and then post the blog for them (as a copywriter or editor would do), but to actually write a post and put it under their name.  This would be fine if it was coming from “The ABC Company” but it is not okay since it is coming from “President            ” from the ABC Company.

January 28, 2010 at 4:26 pm Leave a comment


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