Posts tagged ‘blog’

Be My Guest Ashley London

For the second week in a row my topic of the week will be posted by a guest blogger of my choosing.  This week I chose to post something from fellow class member, Ashley London’s blog.  Ashley is also a student in Barbara Nixon’s Social Media for PR class, and she has done a series of posts filed under the category of “PR Connections” about “The Big Shockers in Advertising”.  I found each of these posts interesting and sometimes hard to swallow.

The following post is directly from Ashley’s blog.  After reading this one, I suggest you go to Ashley’s blog and read the other posts in the series. Enjoy!

The Big Shockers in Advertising: Part #4 by: Ashley London

PETA (People for Ethical Treatment of Animals) is a company that stands for the “rights” of animals around the world. Their main focuses include animals in factory farms, laboratories, in the clothing trade and also in the entertainment industry. Recently the have started a new campaign to push people to become vegetarians.

The name of the campaign is the “Save the Whales” campaign. This campaign has nothing to do with actually saving a whale. The whale in this case is referring to people, more specifically overweight people. Their underlying slogan to the campaign is “Lose the Blubber. Go vegetarian.” There has been a big stir in the media about this campaign, numerous amounts of people are taking this ad to be offensive.

I think that there is a reason for people to cause an uproar about the campaign because it is really a very unethical campaign. The funny thing is the PETA’s name states that they stand for ethics and even though it is for animals, I feel it should be respected for everyone. But aren’t humans animals too in a sense?

When asked about the new campaign and its controversy a spokesperson from the campaign states that they feel that animals don’t understand what is being done to them and they need someone to speak for them while on the other hand humans are able to defend themselves and can understand. They feel that this ad is not to be taking offensively but if it is then people can do something about it. My question for PETA is if you are going to offend humans on earth and then you upset them….who will be with you to save the animals?

You can contact Ashley London at her blog or on Twitter.


April 20, 2010 at 11:45 am 5 comments

Widgets and Badges

Chapter 9 of A Survival Guide to Social Media and Web 2.0 Optimization (by Deltina Hay) explains the differencebetween widgets and badges.

Widgets are snippets of code that can be used to syndicate content (RSS feeds), or to add interactive features that you can add to your blog or website.  These interactive features are usually fun and engaging applications comparable to “apps” on an iPhone. Widgets include clocks, countdowns, weather, etc.

On blogs a widget can be added to a sidebar to show a search bar, allow people to get the RSS feed, see archives, blog comments, etc.

A badge is usually an icon or logo that has a link back to a source, which serves as a way of displaying one’s membership or presence in the community on the Social Web.  On my blog, I have badges from Facebook, Scribd, Linkedin and PROpenMic.  Each of these are images that when clicked on will take you to the website that I am a member of.

My twitter icon is also a badge, however the twitter stream showing my latest tweets is a widget since it pulls information from a profile that I’m connected to.

Both widgets and badges are useful because you can show people visiting your site or blog where else you “are” in the Social Web.  You can also add interactivity by adding widgets if it is appropriate to your site.  Adding RSS is a widget that is very useful because it allows people to read your blog without having to check it every day.  Also, you can add widgets at the end of posts that would enable people to share it to other sites like Twitter, Digg, or Facebook. This would greatly increase your presence in the Social Web.

April 1, 2010 at 2:29 pm Leave a comment

Delicious and Helpful?

I have an account with the site Delicious which is a social bookmarking site.  This site is actually great for me because this semester I am in two classes which require me to blog.  As part of the blog we are required to write “pr connections” which are basically anything we see on the Internet that translates into something we are doing in class.  Another aspect of blogging is writing blog comments.  For our blog comments we are to write on other student’s or professional’s blogs and keep a list of the comments on our blog.

This is where a site like Delicious comes in handy for me.  Whenever I may be thinking of where to look for a “PR connection” I can look at my social bookmarks and see what sites I have visited before that were helpful to me.  For instance I have marked Mashable and Hubspot and a few others as well that provide great stories about social media.

For blog comments I often look to professional’s blogs in the industry and see what they are writing about.  I have marked Brian Solis, Deirdre Breakenridge, Todd Defren’s Pr-Squared and Richard Laermer’s Bad Pitch Blog. It’s then easy to go to their blogs, read what they have written, and write comments to them.

Delicious allows you to organize your social bookmarks into categories.  I’ve organized mine into different “classes”, “school”, “blog”, etc.  I think that a site like Delicious is a good idea for college students to use because it helps to keep organized.  For example, if you are trying to go back and search for an Internet source that you used to write a paper you could easily find it if you placed it amongst your social bookmarks.  Also, if you have several students working on a group project using a site like Delicious would allow you to check to see what each person is doing and what sites they are using.

In our class for example, if other students were wondering where I got my information on new facts about social media they could check my Delicious account and see that I often visited Mashable.  They could also see that for my blog comments I often read the blogs of Breakenridge, Solis and Defren.

To connect with me over Delicious check out my account and maybe we can share sites!

March 27, 2010 at 7:17 pm Leave a comment

Kevin Smith vs. Southwest Airlines

February 13, 2010 is the day that started “The War of Tweets” between Kevin Smith and Southwest Airlines.

Kevin Smith, actor and director, had been seated in a plane bound for Burbank, California.  He had purchased two tickets for his own comfort on an earlier flight but opted to get on an earlier flight and sit in one seat.

Before the plane could take off a flight attendant name Suzanne approached Smith and told him that the pilot, Captain Leysath, was concerned for the other passenger’s safety and that Smith was a “safety risk” even though Smith fit in the seat with both arm rests down.  This was all in accordance with Southwest Airline’s “customer of size policy“.  I’m not sure whether that policy was explained to Smith on board the plane or not.

Basically Southwest Airline’s “customer of size policy” says that a passenger must be seated safely and comfortably with both armrests down.  I guess on that flight, either Suzanne or Captain Leysath did not think that Smith was.

After being escorted off the plane, Smith launched a full-on social media attack on Southwest including over 200 tweets (to his 1.6 million followers), a long podcast and posts to his blog.

Most of the tweets are inappropriate and vicious.  Fortunately Southwest Airlines has been extremely apologetic about the situation even though it is seemingly not their fault! The company has issued about a dozen tweets directly to Kevin Smith and has apologized for any mistreatment.  Customer Relations even attempted calling Smith and posted an apology to their blog.

Mashable calls their actions commendable, and I for one agree!

February 24, 2010 at 1:51 pm Leave a comment

PRCA 3330- Blog Comments

Part of our assignment of creating and maintaining a blog for Professor Barbara Nixon’s PRCA 3330 Public Relations Writing course, is to comment on other’s PR blogs.  We are to keep a running list of comments throughout the semester following these guidelines:

  • Comment # (keep a running list)
  • Title of blog post you commented on, followed by the author’s name
  • Hyperlink to the blog post
  • Date of your comment
  • Your complete comment (copy and paste)

#1   Dan Santow’s 4th Annual Proofreadapalooza (from Dan Santo’s blog Word Wise)
Posted by: Kelseyeh.wordpress.comJanuary 29, 2010 at 01:05 PM

I thought that this blog entry was very helpful. I am currently taking a Public Relations writing course and we’re working on grammar and little things before we move on to actually writing press releases and things like that. These little tips and pieces of advice are things that no one usually thinks of but are so helpful. For example, having a clean desk? A messy environment for me can easily distract from the task at hand. I also thought the part about proofing not reading was interesting. How when you read you subconsciously fix the mistakes. I had never thought about it like that. Avoiding interruptions and giving myself enough time are my two biggest problems. I am first and foremost a procrastinator but I have improved immensely in that area, however I do get easily distracted with other social media like Facebook or Twitter or even email while trying to sit down and write or proofread. I will try to work on this though. Thank you for ideas.

#2  “4 Reasons That Writing Blogs Can Enhance Your Executive Job Search”- by Heather Eagar
Posted by: Kelsey On: 2/4/2010 2:41:33 PM

Heather, “4 Ways that Writing Blogs Can Enhance Your Executive Job Search” was a great blog entry for me.  I have just created a blog as an assignment for a class and it is encouraging to read a post that details why a blog can help you further your career.  I have actually already followed some of your advice and joined LinkedIn and linked my blog to my profile so that would-be employers can see my blog and give me feedback or advice.  I think that it is a great idea to show a company physical evidence of something on your resume, for example news releases or blog entries.  Thanks for the great post!

#3 Tiger Woods” by Allie Harrington
March 4, 2010

I do think that he is moving in the right direction as well. He has shown some remorse or at least acknowledgment of his actions by apologizing and going to therapy. However, I think his apology was too little too late. I think that his publicists and PR team should have pushed for a statement, announcement, or something months ago when this event first occurred.
The public has been hearing tons of stories from various mistresses including text messages, video, photos, etc. and Tiger Woods has been almost “defenseless” the whole time. He has not once said he is sorry, or denied any allegations.
I realize that it is some people’s opinion that this is a private matter between Tiger and Elin, but I think that it became public the second Tiger crashed his car into the tree outside his house and a media circus developed. Where was his statement when there was speculation that Elin beat him up or that he was on drugs that night? Or where was his statement of apology when more than 10 women came forward claiming to be in a relationship with him and that they could provide evidence?
I just think he (and maybe his publicity team) could have done better to diffuse the situation!

January 29, 2010 at 3:11 pm Leave a comment

PRCA 3030: TOW 3- Is social media monitoring ethical?

The TOW this week is whether or not social media monitoring is ethical and to provide commentary and discussion on both sides of the issue.

I think that a company or business has the right to go on the Internet and monitor what blogs or twitter is currently saying about them.  There are plenty of resources available for them to do so and using them would give them a competitive advantage.  Groundswell says “if you can’t beat them join them.”  This means if your company cannot keep up with the negative reviews being written about them then it can create a blog or Twitter, or Facebook page for itself and start connecting with customers and answering questions.

I also think that a company should monitor its employee’s social media.  I don’t think that it is professional to have an employee from a commonly known company (ex. Subway, Chick-fil-A) have pictures on their Facebook or MySpace of underage drinking.

The other side of the issue is what a company should not do, and that apparently is “ghost blogging”. Jason Falls wrote an interesting blog post about what ghost blogging is.  The post stemmed from a talk he had given recently.  Falls criticized ghost bloggers by saying, “Transparency is key in social media. Ghost writers are the opposite. The biggest problem is getting found out. You run the risk of being disingenuous. It intimates that you have something to hide.” Apparently a portion of the audience in attendance of lecture were writing blog posts for other companies, and were afraid they were included in his definition and were angry he was calling what they were doing unethical.

Falls is saying that a blog should not say that it was authored by the President of the ABC network, unless he actually wrote it.  Often, companies will hire others not to take notes and then post the blog for them (as a copywriter or editor would do), but to actually write a post and put it under their name.  This would be fine if it was coming from “The ABC Company” but it is not okay since it is coming from “President            ” from the ABC Company.

January 28, 2010 at 4:26 pm Leave a comment

PRCA 3030:PR Connections- Are There Only 15 Million Active Twitter Users?

Today I read an interesting blog post entitled Are There Only 15 Million Active Twitter Users? I found it very interesting that a large percentage of the existing Twitter accounts (25%) do not even have followers, and an even larger percentage (40%)  have never issued a single tweet.  I found this blog entry to be very interesting to those who use Twitter and are watching it grow.  

January 27, 2010 at 12:09 pm 1 comment

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