Chapter 6 Notes- Preparing Fact Sheets, Advisories, Media Kits, and Pitches

March 4, 2010 at 8:20 pm 2 comments

Public Relations Writing and Media Techniques- 6th Edition

by: Denis L. Wilcox

Expanding the Publicity Tool Kit


  • fact sheets – one page background sheets about an event, product, or organization
    • a list of facts in outline or bullet form that a reporter can use as a quick reference when writing a story.
    • types of fact sheets:
  1. for upcoming events
  2. one-page sheet giving key facts about an organization – corporate profile
  3. a summary of a new product’s characteristics.
  • media kits/press kit – contains news releases, fact sheets, and photos; assembled to introduce new products, services and major events.
    • Usually prepared for major events and new product launches.
    • A basic media kit may include:
  1. News release
  2. Fact sheets
  3. News feature
  4. Background information
  5. Photos and drawings with captions
  6. Biographical information on the spokesperson or senior executive
  7. Basic brochures
  • media advisories/media alert – let editors know about a newsworthy event or an interview that could lend itself to photo/video coverage.
    • types:
  1. Most common format uses: one line headline, brief paragraph outlining story, 5 W’s, and reporter’s contact info
  2. Used to announce time/location
  3. Used to let reporters and editors know about an interview opportunity
  • making a pitch – writing effective memos and e-mails that will persuade reporters/editors to cover your product, service, or event.
    • A good pitch has three phases
  1. Researching the publication or broadcast show
  2. Writing the e-mail or letter and making the call
  3. Following up
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Entry filed under: Pr Writing 3330- Section A, Reading Notes- PRCA 3330. Tags: , , , , , , , .

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