Chapter 3- Avoiding Legal Hassles

February 11, 2010 at 1:01 pm Leave a comment

coThe key points from Chapter 3 of Public Relations Writing and Media Techniques (6th Edition) are:

1.   Libel and Defamation

  • libel– printed falsehood
  • slander– (false) oral communication, such as a speech or a broadcast mention
  • defamation– a collective term for libel/slander

2.   Invasion of Privacy

  • treatment of employees with regard to employees
  • PR writers are subject to litigation in regard to employees’ privacy in 5 areas (Employee newsletters, Photo releases, Product publicity and advertising, Media inquiries about employees, Employee blogs)

3.  Copyright Law

  • A copyright under U.S. law protects original material for the life of the creator plus 70 years

4.  Trade Mark Law

  • A trademark is a word, symbol, or slogan that identifies a product’s origin.

5. Regulatory Agencies

  • SEC closely monitors the financial affairs of publicly traded companies and protects the interests of stockholders.
  • FTC ensures that advertisements are not deceptive or misleading
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Entry filed under: Pr Writing 3330- Section A, Reading Notes- PRCA 3330. Tags: , , , , , , , .

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