PRCA 3030- Chapter Notes Week 1: Survival Guide pgs. 15-22

January 23, 2010 at 3:09 am Leave a comment

The first reading we were assigned for Social Media was to read the Introduction to “A Survival Guide to Social Media and Web 2.0 Optimization” by Deltina Hay.

The introduction starts off by telling the reader that “the future of the Internet is the Social Webb.”  Hay tells the reader that success on the Internet is dependent entirely upon his or her presence in the Webb, and that by improving his or her presence in the Social Webb they can reach potential clients that would not have been attainable otherwise.

So how does this book help you maximize your Internet presence? It can be summed up with 3 general terms:

  1. interactivity
  2. sharing
  3. collaboration.

Hay says that this book is not an instruction manual on how to blog or get more friend requests on Facebook.  This book is to show the reader “how to use strategies and tactics and the tools of Web 2.0 to build a successful Web presence.”

This book is aimed towards business owners, authors, publishers, heads of companies, and even students.


Entry filed under: Reading Notes- PRCA 3030, Social Media and PRCA 3030- Section C.

Student Blogroll: Social Media for PR 3330 PRCA 3030- Chapter Notes Week 2: Groundswell chpts. 1-3 & Survival Guide chpt. 4

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