Posts filed under ‘Assignments’
Podcast for PRCA3030
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Podcast Episode #3 – Using the Internet to Monitor and Research Your Brand
One assignment for our Social Media and Public Relations class was to record ourselves creating a brief Podcast about any topic on social media. I chose to do mine on the importance of companies doing research on consumer opinions and reactions to their brands and services. Below are the “show notes” from my Podcast, and then underneath that you can click on the Podbean.com logo and listen to the show. Enjoy!
Podcast Show Notes 
- 0:0.0 - Introductions -Hendrix Hourly, 3/30/2010
- 0:33 - Why use Research?
- 1:13 – Research Can Tell You – What are consumers saying
- 1:54 - What/Who to Monitor – Social Media Monitoring
- 2:49.5 - Researching Tools – eWatch, Media Sense
- 3:49 - Special Thanks – Li, Bernoff, Breakenridge
- 4:14 - Conclusion
- 4:35 - End
Trade Book Review
For our Social Media (PRCA 3030) class we were given the assignment to read a trade book on public relations and then create a slidecast (a powerpoint presentation with audio accompanying the slides). I chose to do mine on Deirdre Breakenridge’s PR 2.0 New Media, New Tools, New Audiences.
To view the slidecast and see the notes I wrote with each slide please visit Slideshare.net! I believe from there you can download the presentation and view the notes.
