Podcast Episode #3 – Using the Internet to Monitor and Research Your Brand

One assignment for our Social Media and Public Relations class was to record ourselves creating a brief Podcast about any topic on social media.  I chose to do mine on the importance of companies doing research on consumer opinions and reactions to their brands and services.  Below are the “show notes” from my Podcast, and then underneath that you can click on the Podbean.com logo and listen to the show. Enjoy!

Podcast Show Notes

• 0:0.0 - Introductions -Hendrix Hourly, 3/30/2010
• 0:33 - Why use Research?
• 1:13 – Research Can Tell You – What are consumers saying
• 1:54 - What/Who to Monitor – Social Media Monitoring
• 2:49.5 - Researching Tools – eWatch, Media Sense
• 3:49 - Special Thanks – Li, Bernoff, Breakenridge
• 4:14 - Conclusion
• 4:35 - End